
Dark roast
4:40 AM
For the mornings that started in the middle of the night. This is Dad’s cup. He says it helps. I’m taking his word for it.
$25 CAD / 340 g bag
A full-bodied organic dark roast blending coffee beans from Sumatra and South America. Complex flavour, low acidity, a rich aroma, and a finish that stays with you.
The story behind 4:40 AM
I keep my parents awake.
Dad drinks the 4:40 AM.
Consider it my way of saying sorry.
I started a coffee company to make it up to my parents. The grown-ups handle the roasting. I handle the early wake-ups. This dark roast is Dad’s cup—the one for mornings that start before the sun does.


My mom drinks the 4:40 AM one. Before it, she doesn't talk. After it, she sings. I prefer after.

I kept my dad up until three. He had two cups of Tummy Time and took me to the park anyway.

My parents fight over the last bag. I've started hiding it. They don't know it's me.

The letter came in the box. My dad read it to me twice. He laughed at the road trip part. I didn't get it.

A little cup inspiration.
Good ideas from Hugo. Coffee from the grown-ups.



















