Hi. I’m Hugo.Founder.
I arrived in June 2026. Sleep left shortly after. My parents took it remarkably well, considering I had no plans to stop. They just made coffee and carried on. I thought the least I could do was make the coffee better.
So now I have Hugo Coffee. The grown-up coffee roasters in Langley, BC, handle the beans. Mum and Dad handle the tasting. I keep everyone up long enough to be thorough. It’s a family business, and I take my part very seriously.
For more good mornings, our coffee subscription delivers across Canada, every two weeks or monthly.
If someone’s keeping you up too, you’re in good company.
Consider this my apology.
I can’t promise more sleep.
I can promise better coffee.
My mom drinks the 4:40 AM one. Before it, she doesn't talk. After it, she sings. I prefer after.

I kept my dad up until three. He had two cups of Tummy Time and took me to the park anyway.

My parents fight over the last bag. I've started hiding it. They don't know it's me.

The letter came in the box. My dad read it to me twice. He laughed at the road trip part. I didn't get it.















